Hiring Top Sales Talent
Begins with knowing if sales candidates Can & Will sell.
When hiring a salesperson it’s important to be able to answer two very important questions.
- Can they sell?
- Will they sell?
|Can Sell||Can’t Sell|
|Candidate has an absence of selling weaknesses that allow them to execute in a specific sales environment.||Candidate has too severe a degree of selling weakness that neutralizes their ability to execute properly in a specific sales environment.|
|Will do||Won’t do|
|Candidate has a combination of core competencies that result in high desire for selling success. This desire drives them to consistently execute the right behaviors required for success in a specific sales environment.||Candidate’s lack of core competencies that resulting in medium to low desire for selling success. This desire keeps them from consistently executing the right behaviors required for success in a specific sales environment.|
This means that there are four types of sales people. They are:
How do you tell what kind of sales candidate you have?
To learn more about these four types of sales people, we invite you to our next briefing called, “Why managers hire lousy sales people
and what to do about it!”